Our Story

In today’s digital world, screens often take center stage in our children’s lives—phones, tablets, TVs. As mothers ourselves, we’ve seen firsthand how this can affect everything from attention spans to physical activity. Like most parents, we wanted something more for our own kids—something real, hands-on, and meaningful. That’s where Toy Trunk began.

We’re Priyanka and Minu, architects by training, researchers by passion, and mothers who believe in the power of play.

With advanced degrees—Minu in Sustainability and Priyanka in Craft Technology—we’ve always shared a deep commitment to creating with purpose. Our architectural training gave us a strong grounding in ergonomics, materials, and thoughtful design. But it was our shared research into India’s dying craft forms, presented at the IIT Mumbai ICORD Conference, that sparked a deeper idea.

Through this research, we explored the fragile but rich ecosystem of Indian artisanal traditions—centuries-old techniques, stories, and skills passed from generation to generation. We were struck not only by their beauty, but by their potential to serve a much greater purpose.

That insight led to Toy Trunk—a place where the world of childhood development and the wellbeing of artisan communities come together.

Why Toy Trunk?

Research-Driven Design: Our toys are built on years of study in child psychology, sensory learning, and holistic development—sparked by our experiences as moms and designers.

Crafted with Heritage: We work closely with local artisans across India, reviving traditional crafts and turning them into playful, educational, safe toys.

Eco-Friendly Materials: Wood, metal, and natural fabrics—never plastic or batteries. Toys that are gentle on little hands and on the planet.

Sustainably Made, Fairly Paid: We believe toys should not only nurture children but also honor the hands that make them, supporting livelihoods and keeping India's cultural legacy alive.

A Movement, Not Just a Store

At Toy Trunk, we’re building more than toys. We're building a platform for conscious parenting, for handmade joy, and for restoring pride in traditional Indian craftsmanship. Each piece carries a story—of a child learning and growing, and of an artisan continuing a legacy.

We invite you to join us in giving your child a more connected, imaginative, and thoughtful childhood—while also giving back to the roots that ground us.

With warmth and purpose,
Priyanka & Minu
Founders, Toy Trunk